Brand Focus- Huda Beauty

I think the reason I love Huda Beauty so much is because she was a beauty blogger who moulded her passion into a successful brand. I admire her. I have collected little bits and pieces from her brand to see if it really does perform or whether their cashing in on her popularity. I’m going to break down my purchases into base, eyes and lips to give you my overall thoughts


The only base product I own from Huda is the Easy Bake Powder in Banana Bread. This is the first setting powder I have ever owned and honestly, I don’t know what I have been doing with my life. This is a game changer. Huda has designed these very cleverly so that each shade achieves a slightly different finish. I opted for Banana Bread which brightens and covers those bags. These powders have a slight scent but I don’t find it overwhelming or unpleasant. They really do what they say on the tin and your makeup stays in place that bit longer. I personally want to try the shade Pound Cake next. I’ve had mine since August and use this nearly every day and you get so much product. I honestly think this will probably take a full year to run out so it’s very good value for money.


I have recently indulged in 2 of the Huda Beauty Eyeshadow sets. One I loved and the other I really didn’t. I own the Huda Beauty New Nude palette and it is my favourite eye shadow palette. It’s definitely pricey at £56 but it includes a concealer, mattes and glitter. I did a full review on this palette so I won’t repeat myself but this is hands down my favourite palette. I also bought the Huda Beauty Gemstone Obsessions Palette and unfortunately found the eyeshadows really patchy and difficult to build up. Considering her glitters in the New Nude palette are so pigmented, I was surprised there was so little payoff with these pigments. This really wasn’t my favourite palette at all.


I genuinely love Huda Beauty lip products. I always pick up the new releases. I own the Huda Beauty Lip Contour lip liners in Trophy Wife and Trend Setter. Trend Setter is the perfect nude lipliner. I literally ran this out so quickly. The lip liners are creamy and pigmented. The only downside is that for £16 I think they do run out quite quickly.

I found the Huda Beauty Liquid Mattes a bit hit and miss. I love the shade Trophy Wife. It’s pigmented and a real statement fushia shade. I then purchased Liquid Matte Brown Edition ( I’m not sure if this is still available), and I wasn’t a massive fan. They were drying and the shades were a bit unwearable on me. Again, I loved the shade Trend Setter but the other three were a miss for me.

I think the formula of the Huda Beauty Demi Matte Cream Lipstick is so much better. I’ve done a post on these before and I stand by my original views. They feel slightly tingly on application but they are so comfortable to wear. I own both the shades SheEO and Revolutionnaire and I love them both.

My latest purchase is the Huda Beauty Power Bullet Matte Lipstick in the shade Graduation Day. This is a beaut muted brown shade which hopefully il be showcasing on the gram soon. I’m not going to lie, this was expensive. £22 for a Lipstick is steep so I’m really hoping it blows me away.

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